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      The Little AI Elves of CX SMB Merchants Wish For

      What is the size of your customer’s shoes? Do you even need to know this information unless you're selling shoes? Nevertheless, if you are the one wearing it, doesn’t it become a pinching problem?

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      Uplift Modeling: The Math Behind Successful Promo Targeting

      With the advent of machine learning, it is easy to build a model to predict whether a particular lead would convert by studying the data of different segments. But can this model be actually used...

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      7 Common E-mail Marketing Mistakes to Avoid

      In recent times, when traveling and meeting in-person has become a limited option, one of the most powerful tools to reach your customers is via personalized and meaningful emails. If you are...

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      How To Reduce E-Commerce Cart-Abandonment in 2021?

      Shopping cart abandonment is the eternal nemesis of e-commerce owners. It’s incredibly frustrating to move a shopper through the sales funnel only to lose them at the moment of truth – the...

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      Managing Customer Relationships During Times Of Economic Uncertainty

      Economic hardships triggered by the pandemic have pushed businesses to the edge. As consumer spending hits an all-time low, the need to strengthen customer relationships becomes dire. An...

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      Ace the post-pandemic E-commerce Wave with Personalized Marketing

      The global health crisis inflicted by the novel coronavirus out break has put retail businesses under severe strain. Nationwide lockdowns imposed by governments to contain the spread of the virus...

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